The Brand That Said No to Prostaglandins

Why we exist

LashOriginals exists because of a frustrating discovery: some lash serums marketed on the promise of "dramatic results" get those results from prostaglandin analogues — synthetic hormone-like ingredients borrowed from glaucoma medication, linked to eyelid darkening, irritation and changes around the eye. They work. But we didn't think the trade-off belonged in a daily beauty routine, unlabelled and unexplained. You can check any serum yourself: look at the INCI list for ingredients ending in “-prost” or described as a “prostamide”.

So we built the alternative we wanted to buy: serums for lashes, brows and scalp powered by peptides, biotin and panthenol (plus hydrolyzed keratin in the Eyebrow and Scalp & Root Serums) — conditioning actives that make what you have look longer, fuller and healthier. Every formula is water-based, with no free oils, and made without prostaglandin analogues.

What to expect

Our serums are designed to condition existing lashes and brows for a fuller-looking appearance. Individual experiences vary, so we do not promise a fixed results timeline.

Who we are

LashOriginals is an Australian brand, and every order ships Australia-wide from here. We started with one question — why do so many lash serums rely on prostaglandin analogues? — and built our range around the answer: they don't have to.

What we promise

• Full transparency: complete INCI ingredient lists on every product, and a plain-English safety guide.
• Honest claims: we describe what our formulas do — condition for a longer-looking, fuller-looking effect — and never more.
• Real support: a human answers at info@lashoriginals.com.au — usually within one business day.

Shop the range → · Read our safety & usage guide → · See every ingredient →