How to Apply an Eyebrow Serum: Routine, Timing and Common Mistakes

|Lash Originals Editorial Team
LashOriginals Eyebrow Serum applied in three steps: clean dry brows, brush through with the spoolie, let it dry

Apply once daily to clean, dry brows with the spoolie, following the natural shape. Let the serum dry fully before using other brow products. The serum is designed to condition existing brow hairs for a softer, more groomed appearance. Individual results vary.

This guide covers the routine for the LashOriginals Eyebrow Serum, a prostaglandin-free conditioning brow serum, then the questions people ask most: before or after makeup, how often to apply it, and which application mistakes to avoid. Product-use directions are based on the serum's published guidance; for brow procedures, follow your brow artist's aftercare advice.

How to apply brow serum, step by step

The Eyebrow Serum is a lightweight, water-based formula containing hydrolysed keratin, biotin, peptides and panthenol. It is designed to condition existing brow hairs and make them easier to shape and style. Each tube contains 5 mL and costs A$39.90.

  1. Patch test first. Apply a small amount to a discreet patch of skin and wait 24 hours to check for any sensitivity.
  2. Start with clean, dry brows. Remove brow makeup, cleanse, and make sure the brows and the skin under them are completely dry.
  3. Use clean hands and the spoolie provided. Do not share the applicator.
  4. Brush through the brows with the spoolie, following the natural shape.
  5. Keep it to the brows. Use it only on the intended area. Avoid contact with the eyes, and do not apply it to irritated or damaged skin.
  6. Let it dry fully. Allow the serum to dry completely before applying pencil, gel or any other brow product.
  7. Close the cap tightly. Store the tube in a cool, dry place away from direct sunlight and excessive heat, and out of reach of children.

If any serum gets into the eye, rinse thoroughly with clean water. If irritation occurs, stop using it. If it persists, seek medical advice.

Brow serum before or after makeup and skincare?

Serum first, always. It needs clean, dry brows, so it cannot go on over pencil, gel or face cream. Use it before makeup in the morning or after makeup removal at night. Either way, it goes on bare brows.

Morning: cleanse, dry, brush the serum through, and allow it to dry fully before continuing your routine or applying brow makeup.

Evening: remove makeup, cleanse, dry, brush the serum through, let it dry, then finish your skincare. Keep moisturiser off the brows until the serum has dried.

How often to use eyebrow serum

Once a day. Apply at a time that suits your routine, to clean, dry brows. Follow the product directions and allow the serum to dry fully before applying other brow products.

With regular use, the serum helps condition existing brow hairs for a softer, more groomed appearance. Individual results vary. The product directions do not specify a fixed timeline for appearance results.

Still deciding whether a brow serum is worth it? Do Brow Serums Actually Work? What the Evidence Says covers what a conditioning serum can and cannot do.

5 common application mistakes to avoid

  1. Applying it more often than directed. The product directions say once daily. Follow the label and do not apply it more often.
  2. Applying it over brow products or damp brows. Serum brushed through tinted gel, or brows still wet from the shower, is not going on clean, dry brows. Remove makeup, dry, then apply.
  3. Putting pencil or gel on before it has dried. The directions say to let the serum dry fully before using other brow products.
  4. Sharing the applicator. Keep the spoolie for your own use, as directed.
  5. Applying it to irritated or damaged skin. The product directions say not to apply the serum to skin in that condition.

Just had a brow tint, microblading or lamination?

Tinting: do not assume compatibility with brow tinting or recently tinted brows. Follow your tinting professional's aftercare advice and ask when to resume serum use. Microblading: follow your artist's aftercare advice. Do not apply the serum to skin that is still healing; ask your artist or healthcare professional when to resume brow products. Lamination: follow your brow artist's aftercare advice. Our guide to the best eyebrow serum in Australia covers what to check on a label.

Using the lash serum and the brow serum together

They are designed as one routine. Apply the Lash Serum first, one thin line along the upper lash line, then brush the Eyebrow Serum through the brows, and allow both to dry fully before applying other products. Keep each applicator to its own tube: the brow serum contains hydrolysed keratin and the lash serum does not, and the spoolie is built for the brow line. The Lash & Brow Serum Duo bundles both for A$69.90, against A$89.80 bought separately.

Frequently asked questions

Do you apply brow serum before or after makeup?

Before. Apply the serum to clean, dry brows and allow it to dry fully before using brow pencil, powder or gel. At night, apply it after makeup removal instead.

How often should you use eyebrow serum?

Once a day, at a time that suits your routine. The evening, after makeup removal, is one option. Apply it to clean, dry brows and let it dry fully before using other brow products.

What can I expect from brow serum?

The serum helps condition existing brow hairs for a softer, more groomed appearance. Individual results vary; the product directions do not specify a fixed results timeline.

Can I use brow serum after tinting, microblading or lamination?

Do not assume compatibility with brow tinting or recently tinted brows. Follow your tinting professional's aftercare advice and ask when to resume serum use. After microblading, follow your artist's aftercare advice. Do not apply the serum to skin that is still healing; ask your artist or healthcare professional when to resume brow products. For lamination, follow your brow artist's aftercare advice.

What happens if I miss a day or stop using it?

If you miss a day, return to your usual once-daily routine rather than applying extra. If you stop, follow the product directions before resuming. Discontinue use if irritation occurs; if symptoms persist, seek medical advice.

General information about a cosmetic product, not medical advice. LashOriginals Eyebrow Serum is a cosmetic that conditions existing brow hairs for a softer, more groomed appearance. If you are pregnant or breastfeeding, have a skin condition, or take medication, ask your doctor or pharmacist.

Browse: all brow serums and brow care.

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